Yes, it’s true: Spotify’s plans for its HiFi tier had involved a price increase over the basic $9.99 per month Premium subscription. But that audience doesn’t necessarily care about Lossless audio (HiFi) and they’re certainly not going to pay more for it. And it means that Spotify is dead-serious about catering to a very specific audience. The new Spotify’s vertical-scrolling navigation and free-flowing video reels certainly signal an adaptation – over-adaptation, in my opinion.
The industry changed and we had to adapt.” In a TheVerge Decoder podcast interview with Söderström cited in the article linked to above, here’s what the company’s co-president said of the supposedly forthcoming HiFi tier: “We are going to do it, but we’re going to do it in a way where it makes sense for us and for our listeners. Instead, we got SpoTik-Tok, which is not surprising.
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